Positioning Your Medical Practice for Success

Positioning Your Medical Practice for Success

An article in Forbes magazine recently suggested that spas could serve as an inspiration to physicians when it comes to retooling their practices and marketing their services. I realize that can be an unsettling thought for many physicians, but before you simply...
4 Secrets of Effective Medical PR

4 Secrets of Effective Medical PR

As a physician, PR, specifically media relations, is the most impactful type of marketing that you can utilize.  It is the only form of marketing that reaches your target market, establishes you as an expert, and offers you the validation and credibility of being...