Why Physicians Need PR

Physicians, more than most professionals, need to be aware of how they are perceived by the public.  A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner.  No one wants to put...
Why Physicians Definitely Need PR

Why Physicians Definitely Need PR

What makes medical-oriented public relations so different from other forms of marketing is that, unlike ads, commercials, direct marketing, its focus is on instruction and education. With most other forms of marketing (whether online of off) the focus is primarily on...

PR Secrets for Physicians

Consumers and patients are savvier than ever and they know that an ad or a commercial is there because it was paid for.  PR is the only form of marketing that establishes you as an expert, offers you the validation and credibility of being featured as a news story and...