Why Physicians Need PR

Physicians, more than most professionals, need to be aware of how they are perceived by the public.  A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner.  No one wants to put...
Why Physicians Definitely Need PR

Why Physicians Definitely Need PR

What makes medical-oriented public relations so different from other forms of marketing is that, unlike ads, commercials, direct marketing, its focus is on instruction and education. With most other forms of marketing (whether online of off) the focus is primarily on...
Why PR Is A Physicians Most Effective Marketing Strategy

Why PR Is A Physicians Most Effective Marketing Strategy

We started representing hospitals and medical centers over twenty five years ago.  Back then the medical community was just beginning to realize that medicine is a business and as such, marketing is essential.  Now most savvy practitioners understand that marketing...
5 Marketing Musts for Building a Successful Medical Practice

5 Marketing Musts for Building a Successful Medical Practice

I realize marketing can be tough and sometimes, as a working physician, it’s the last thing you want to deal with or think about.  You have a practice to run, patients to see and a staff to take care of, not to mention the reams of paperwork and online inputting that...