PR Secrets for Physicians

Consumers and patients are savvier than ever and they know that an ad or a commercial is there because it was paid for.  PR is the only form of marketing that establishes you as an expert, offers you the validation and credibility of being featured as a news story and...
Positioning Your Medical Practice for Success

Positioning Your Medical Practice for Success

An article in Forbes magazine recently suggested that spas could serve as an inspiration to physicians when it comes to retooling their practices and marketing their services. I realize that can be an unsettling thought for many physicians, but before you simply...
4 Secrets of Effective Medical PR

4 Secrets of Effective Medical PR

As a physician, PR, specifically media relations, is the most impactful type of marketing that you can utilize.  It is the only form of marketing that reaches your target market, establishes you as an expert, and offers you the validation and credibility of being...

The PR Approach to Growing Your Orthopedics Practice

How do most people search for medical help or advice? Many turn to the Internet. But let’s take that a step further, where does a Google or online search lead people when they search for an expert of a health problem or symptom? Generally, to links of articles,...
PR Tips for Building Your OB/GYN Practice

PR Tips for Building Your OB/GYN Practice

Apart from your expertise and skill as a physician, what is the most important component to building your OB/GYN   practice? Many physicians would answer that question with an enthusiastic nod to their staff or to their patients and they would be right.  Without your...