Savvy Healthcare PR Blog

Tips for Healthcare Companies & Professionals

The PR Approach to Growing Your Orthopedics Practice

More than 70% of consumers search for health information online, according to Pew Research Center. They search for articles, interviews, TV segments.  The public generally finds its health and medical oriented information from the mainstream media, either directly from TV segments and/or articles in magazines or newspapers, or by searching the net for that information.

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PR Tips for Building Your OB/GYN Practice

A recent survey shows that more than half–54% of Millennials look online before choosing a new physician.  What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio.  Prospective patients also look to popular health programs (such as Dr. Oz and The Doctors) and news outlets such as CNN, Time, the New York Times, Good Morning America, and The View.   Patients and potential patients view the media as a reputable unbias source of information and when you or your practice is featured in the media you establish yourself as the ‘go-to’ authority in your field.  That builds credibility and trust which go a long way to attracting new patients.

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Marketing Your Orthopedic Practice Through Effective PR

Let’s say you’re launching a new orthopedic practice, or your orthopedic practice is doing well, but it could do better. You want your practice to grow.  You want to more firmly establish your brand in the market. You want prospective patients to turn to you instead of the competition.

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How PR Can Grow Your Medical Practice

PR is the only form of marketing that offers you the validation, credibility and authority of being featured in the news and more than most professionals, physicians need to be aware of how they are perceived by the public.  A person’s health is his or her most asset,...

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PR & the Growth of Complementary and Integrative Medicine

There are a number of definitions of “integrative medicine.”   They all involve the melding of conventional or allopathic medicine and complementary approaches. Whereas the two approaches used to be diametrically opposed, and there are still battle lines that are...

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The Brave New World of Telemedicine & Videoconferencing

By Moshe Lewis, M.D. and Anthony Mora  Telemedicine and videoconferencing via smartphones is rapidly changing the face of medicine. Now you can virtually see a doctor in real-time regarding medical questions. Not only does this save travel time, gas expense, parking...

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