Savvy Healthcare PR Blog

Tips for Healthcare Companies & Professionals

How PR Can Grow Your Medical Practice

How PR Can Grow Your Medical Practice

PR is the only form of marketing that offers you the validation, credibility and authority of being featured in the news and more than most professionals, physicians need to be aware of how they are perceived by the public.  A person’s health is his or her most asset,... read more
PR & the Growth of Complementary and Integrative Medicine

PR & the Growth of Complementary and Integrative Medicine

There are a number of definitions of “integrative medicine.”   They all involve the melding of conventional or allopathic medicine and complementary approaches. Whereas the two approaches used to be diametrically opposed, and there are still battle lines that are... read more
The Brave New World of Telemedicine & Videoconferencing

The Brave New World of Telemedicine & Videoconferencing

By Moshe Lewis, M.D. and Anthony Mora  Telemedicine and videoconferencing via smartphones is rapidly changing the face of medicine. Now you can virtually see a doctor in real-time regarding medical questions. Not only does this save travel time, gas expense, parking... read more

The Hidden Plus of Launching a PR Campaign

A physician-oriented PR and media relations campaign can help you achieve a number of objectives.  Your aim may be to bring in more patients, to build a new practice, to establish yourself as an expert in your field, or to focus on a new procedure, or to separate... read more
Your PR Success is in Your Waiting Room

Your PR Success is in Your Waiting Room

When it comes to health and medical public relations, effective PR is effective storytelling. And seldom is a story more effective than one of overcoming an illness, symptom, or a trauma.

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The Most Effective Way to Build a Medical Practice

In over two decades working in the healthcare PR field, I’ve seen first-hand how important media coverage is to physicians and hospitals. We’ve placed physicians and health care practitioners in a wide range of media outlets including Time, Newsweek, Oprah, the Today... read more
Healthcare PR: Traditional PR vs Digital Marketing

Healthcare PR: Traditional PR vs Digital Marketing

Often when physicians or medical directors hear the term digital marketing, their eyes glaze over and they simply zone out.  That’s because it’s not unusual that those in the digital landscape talk about SEO, SAS, multiple digital channels, different protocols,... read more
Why PR Is A Physicians Most Effective Marketing Strategy

Why PR Is A Physicians Most Effective Marketing Strategy

We started representing hospitals and medical centers over twenty five years ago.  Back then the medical community was just beginning to realize that medicine is a business and as such, marketing is essential.  Now most savvy practitioners understand that marketing... read more
5 Marketing Musts for Building a Successful Medical Practice

5 Marketing Musts for Building a Successful Medical Practice

I realize marketing can be tough and sometimes, as a working physician, it’s the last thing you want to deal with or think about.  You have a practice to run, patients to see and a staff to take care of, not to mention the reams of paperwork and online inputting that... read more
How Do I Market My Medical Practice?

How Do I Market My Medical Practice?

Good question.

To quote a recent article in Forbes, “There will be several advances in medical technology this year. More than ever before, doctors will need to utilize marketing strategies to stay in high demand in 2016. With advances in technology, consumers now have access to more information than they ever had before. This means that choosing a doctor is no longer a random or arbitrary choice.”

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