Marketing Your Orthopedic Practice Through Effective PR

Marketing Your Orthopedic Practice Through Effective PR

Let’s say you’re launching a new orthopedic practice, or your orthopedic practice is doing well, but it could do better. You want your practice to grow.  You want to more firmly establish your brand in the market.  You want prospective patients to turn to you instead...
How PR Can Grow Your Medical Practice

How PR Can Grow Your Medical Practice

PR is the only form of marketing that offers you the validation, credibility and authority of being featured in the news and more than most professionals, physicians need to be aware of how they are perceived by the public.  A person’s health is his or her most asset,...
PR & the Growth of Complementary and Integrative Medicine

PR & the Growth of Complementary and Integrative Medicine

There are a number of definitions of “integrative medicine.”   They all involve the melding of conventional or allopathic medicine and complementary approaches. Whereas the two approaches used to be diametrically opposed, and there are still battle lines that are...