4 Secrets of Effective Medical PR

4 Secrets of Effective Medical PR

As a physician, PR, specifically media relations, is the most impactful type of marketing that you can utilize.  It is the only form of marketing that reaches your target market, establishes you as an expert, and offers you the validation and credibility of being...
Practical PR & Marketing Seminars for M.D.s

Practical PR & Marketing Seminars for M.D.s

The term public relations is a large umbrella term that encompasses media relations, community relations, and overall communications. But to effectively develop a strong practice and effectively market it, there are a number of issues the physicians need to address....
How to Build a Medical Practice

How to Build a Medical Practice

The first thing you need to do is to realize that as a physician, marketing is part of your job description. If PR or marketing is uncomfortable for you, realize that you’re simply reaching out to and educating clients and prospective clients. Although there is...

The Truth about Physicians & TV interviews

A while back we had booked a physician on CNN. It was a good segment. It spotlighted they physician’s expertise, reviewed a couple of his procedures and helped position him as an expert in his field. Although we had prepped the client, reviewing the different possible...

4 PR & Marketing Mistakes Doctors Should Avoid

It’s important for physicians to realize that they are in the business of medicine and business requires marketing. That said, as a practicing physician you need to not only market, but market effectively. Don’t assume that because you know medicine, you instinctively...