Attracting More Patients to Your Practice

Healthcare consumers are inundated with information and choices. To stand out, you need to separate yourself from the others in your field. You need to establish yourself as an expert. Showcase what is new and different about your practice. You need to position...

A New Medical Marketing Model

An article in Forbes magazine recently suggested that spas could serve as an inspiration to physicians when it comes to retooling their practices and marketing their services. I realize that can be an unsettling thought for many physicians, but before you simply...