PR for Physicians: 4 Media Tips For Physicians

PR for Physicians: 4 Media Tips For Physicians

In my last article, I reviewed why physicians, more than those in other professions, can benefit from an effective media campaign.  Unlike other forms of marketing, a medical oriented public relations campaign can inform, educate, place you in front of your target...

How Physicians Can Land TV Exposure in 2014: Part 1

Physicians, more than those in other professions, can benefit from an effective media campaign and particularly from TV coverage.  The public generally learns about the latest medical breakthroughs, health-oriented news, or studies via the media, whether it’s stories...
Marketing Must-Dos for Physicians and Hospitals

Marketing Must-Dos for Physicians and Hospitals

The healthcare landscape is changing quickly and to stay competitive, it is incumbent on practitioners and medical institutions to react accordingly in order to remain current and competitive, particularly in the areas of marketing, public relations and overall...

The 12 Must-Know Secrets of Healthcare PR

Media relations is the most impactful type of marketing that a physician can utilize.  It is the only form of marketing that establishes you as an expert, offers you the validation and credibility of being featured as a news story and reaches your target market, in...

Why Physicians Need PR

Physicians, more than most professionals, need to be aware of how they are perceived by the public.  A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner.  No one wants to put...