Savvy Healthcare PR http://www.savvyhealthcarepr.com Healthcare PR & Marketing Company Wed, 06 Sep 2017 23:29:16 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.2 Statistics Show Why Now Is the Time to Market Your Dermatology Practice http://www.savvyhealthcarepr.com/marketing-for-dermatologists/ Mon, 24 Jul 2017 19:59:45 +0000 http://www.savvyhealthcarepr.com/?p=679 Statistics suggest that due to the recent rise in the number of cosmetic treatments in the US, now is the perfect time to implement a PR campaign and strategize in marketing for dermatologists hoping to expand the reach of their practice. According to a 2015 study by the American Society for Dermatologic Surgery: For the […]

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Statistics suggest that due to the recent rise in the number of cosmetic treatments in the US, now is the perfect time to implement a PR campaign and strategize in marketing for dermatologists hoping to expand the reach of their practice.

According to a 2015 study by the American Society for Dermatologic Surgery:

For the fourth year in a row, skin cancer treatments ranked as the most-performed procedure, and dermatologists performed 6.7 million cosmetic treatments in 2015.

According to the study, the top cosmetic treatments in 2015 were:

  • 2.62 million laser, light and energy-based procedures
  • 1.79 million neuromodulators
  • 1.36 million soft-tissue fillers
  • 596,000 chemical peels
  • 230,000 body sculpting treatments

More and more patients are actively seeking out dermatologists for non-invasive cosmetic treatments. Your objective is to make sure you are the physician patients in your area turn to.

An effective PR campaign is one of the most effective approaches to building a successful dermatological practice. Effective PR is effective storytelling. This not only helps with media coverage, educational and informative content can also find its way into various media channels and leading blogs, forums, and websites. Most traditional media outlets also have a strong online presence, which serves as a synergistic bridge between media and Internet marketing.

To start answer the following questions:

  • What separates your practice from others in the field?
  • How does a patient benefit from visiting your practice as opposed to another physician?
  • What is your primary target market?
  • What are your secondary markets?
  • Where can you reach those markets, i.e. what magazines do they read, TV show do the watch, what blogs or social media platforms are they on?
  • How can you most effectively reach those prospective patients?

Answering those questions can sometimes be tricky, which is where a marketing or PR professional can help. When it comes to reaching your market, remember different markets can be found on different platforms. TV, magazines, newspapers and online publications are still the primary sources of information for many of your potential patients, but there is no one-size-fits-all approach. Do your homework, define your objectives and study the market before launching a campaign

Appearing in the media, either being quoted or featured in the news separates you from the completion and establishes yourself as an expert in your field. You want a focus on local media, but don’t simply think local. A compelling medical story can interest local, regional and national media. By appearing in a national media outlet, you not only position yourself as a national expert in your field, you also further reinforce your credibility with your locally-based prospective patients.

Copyright © Savvy Healthcare PR Firm | Marketing for Dermatologists

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Marketing Your Orthopedic Practice Through Effective PR http://www.savvyhealthcarepr.com/marketing-for-orthopedic-surgeons/ Thu, 13 Jul 2017 22:28:04 +0000 http://www.savvyhealthcarepr.com/?p=671 Let’s say you’re launching a new orthopedic practice, or your orthopedic practice is doing well, but it could do better. You want your practice to grow.  You want to more firmly establish your brand in the market. You want prospective patients to turn to you instead of the competition.

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Let’s say you’re launching a new orthopedic practice, or your orthopedic practice is doing well, but it could do better.

You want your practice to grow. 

You want to more firmly establish your brand in the market. 

You want prospective patients to turn to you instead of the competition.

The question is, how do you accomplish that? 

Let’s ask a follow-up question, how do most people search for medical help or advice?

Most turn to the Internet.

But let’s take that a step further, what do most people search for when they Google a health problem or symptom?

They search for articles, interviews, TV segments.  The public generally finds its health and medical oriented information from the mainstream media, either directly from TV segments and/or articles in magazines or newspapers, or by searching the net for that information.

So, the most effective way to market your medical practice is through the media and the way to establish yourself in the media is through an effective public relations campaign.

Media coverage is the most effective form of medical marketing because it offers you and your practice validation, credibility and establishes you as an expert in your field. 

An effective, targeted public relations campaign is the most effective way to establish yourself in the media. When it comes to successfully launching a PR campaign for your orthopedic medical practice, the bottom line is developing good stories.  The media doesn’t want a hard sell, nor does it want a list of facts, information on a grand opening, a laundry list of services or procedures, or information on a physician’s training and education.  All of that information can be incorporated into a story, but that type of information in and of itself is not going to grab the media’s attention.

So, what will?  For a campaign to be successful, you need to stop looking at your practice from your perspective, and take a fresh look at it from the media’s perspective.  What about your expertise, your practice, your patients can interest the media and educate, inform the public? 

The media is constantly on the lookout for compelling health and medical-oriented stories.  Present yourself as a compelling expert who can both inform and educate, but never forget that the bottom line is making sure you develop stories with a strong narrative. 

A strong media relations outreach is the most effective form of marketing for an orthopedic practice.  You establish yourself not through ads or commercials, but through the media – you, in essence, are the news.  With that comes the validation and credibility of being presented as an expert in your field. 

And that is what prospect patients are looking for. 

Copyright © Savvy Healthcare PR Firm | Marketing for Orthopedic Surgeons

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A Cosmetic Surgeon Needn’t be in LA or NY to Launch an Effective PR Campaign http://www.savvyhealthcarepr.com/marketing-for-plastic-surgeons-public-relations/ Thu, 06 Jul 2017 19:54:41 +0000 http://www.savvyhealthcarepr.com/?p=664 Marketing for Plastic Surgeons: A Cosmetic Surgeon Needn’t be in LA or NY to Launch an Effective PR Campaign. Read our blog on how to effectively market your practice wherever you are.

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I realize that if often looks as though the media exclusively features physicians from Manhattan or Beverly Hills when reporting on the latest advances in cosmetic or plastic surgery, but the truth is you don’t need to be on either coast to launch and implement an effective PR campaign for you and your practice.

To be honest, it can be beneficial to be based outside of those two media meccas.  Los Angeles and New York are often seen as extensions of national media and can be as competitive.  A physician based in Portland, Fort Worth or Phoenix has a much better chance of landing local media coverage than one in Beverly Hills or Manhattan.  Add to that the fact that, if you have a good story and an effective pitch, national media is just as apt to cover your story as they are to cover a physician in the Big Apple and you could actually be ahead on the game when it comes to launching an impactful media relations campaign. 

That’s good news considering that public relations is the only form of medical marketing that effectively builds trust and credibility.  The message of safety, trust and expertise is best conveyed through media coverage.  Being featured in print or featured on the radio or TV helps establish trust and credibility. 

Making decisions about health care and medical treatments can be frightening for most patients and consumers.  Though targeted public relations a sense of trust can be established; the newer and/or more sensitive the procedure, the greater the trust that needs to be established, which is why PR is particularly important in those arenas.

The trick is to create a compelling story and effective media pitch.  Our mantra is that effective PR is effective storytelling.  The media doesn’t want to be sold, it wants stories that readers, listeners and viewers can relate to.  Your story doesn’t need to be trailblazing or be about the newest cutting edge procedure (although it you can tell a story like that, all the better).  It simply needs to be interesting, credible and illustrate how it helps patients and improves lives.    

Why PR?

Well, there are several ways to try and reach potential patients.  There are advertising and direct marketing.  The upsides are that those approaches allow you to control your content and design and delivery.  The downside is the public is savvy enough to know that that is paid marketing and whereas it can reach a specific target market it doesn’t rate high when it comes to trust or credibility.  Social media is another approach and a very important one, but it too is generally understood to be controlled content.  It can be impactful, but again does not necessarily score high marks on the credibility scale.  As with advertising, it’s often viewed as self-promotion.

No patient wants to feel that he or she is being “sold”. Patients want to see someone they trust, someone they feel is the best in their field.  It is that validation and trust factor that comes with being featured in the media.  That’s why PR is so important. 

So, don’t make the mistake of thinking that public relations only benefits physicians based in media capitals.  In our experience, nothing could be further from the truth.    Any cosmetic or plastic surgeon can attract more patients, grow their practice and bold their brand by launching an effective PR campaign.

Copyright © Savvy Healthcare PR Firm | Marketing for Plastic Surgeons

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Growing Your Allergist Practice through Seasonal PR & Marketing http://www.savvyhealthcarepr.com/marketing-for-doctors-allergist/ Thu, 29 Jun 2017 16:36:40 +0000 http://www.savvyhealthcarepr.com/?p=649 Check out our marketing for doctors tips. This article especially focuses on the opportunities available to allergists to promote their practice in the media, especially this season.

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With a savvy, well-targeted PR and marketing campaign, you can also reach out to prospective patients and help build your practice, grow your business and establish your brand in the medical marketplace. 

A study from the Centers for Disease Control and Prevention (CDC) shows that allergies are increasing in the U.S. 

Now 1 in 20 U.S. children have food allergies, which is a 50% increase from the late 1990s.

The increase in skin allergies is nearly 70% over that same period. 

Allergies are the most chronic condition to affect kids in the U.S.  But allergies know no age range.  They affect people of all ages and the affects can be debilitating.

That’s why finding an effective allergist can be so important.  Prospective patients are looking for a trusted expert to help them with their problems and symptoms.

By launching an effective public relations campaign for you and your practice, you establish yourself not only as an expert, but as an educator. 

For example, for many allergy symptoms, there is a season.  What someone reacts to in the fall will be different to pollen issues that come in spring. 

Through articles (both off and online), media interview, and TV and radio appearances you can address those seasonal changes and present yourself as the trusted go-to person in your field.

Medicine, perhaps more than any other field relys on validation credibility and trust.  By launching a public relations campaign for you and your practice you establish yourself as an expert in your field and gain the authority, validation and credibility that comes from being featured in magazine, newspapers, TV, and radio.

You become the news. 

You become the story.

You become the trusted advisor that prospective patients will seek out.

In over two decades working in the health care PR field, I’ve seen first-hand how important media coverage is to physicians. We’ve placed physicians in a wide range of media outlets including Time, Newsweek, the Doctors, the Today Show, the Wall Street Journal, the New Your Times, the BBC and hundreds of other local and national media outlets. Those placements have helped build practices and establish medical experts.

People turn to experts in time of need. They look for those they can trust, and being featured as an expert in the media is the most impactful way to give the public that sense of trust in you, your practice and your medical expertise.

Copyright © Savvy Healthcare PR Firm | Marketing for Doctors Blog – Allergists

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Demystifying PR for Doctors: Building Your Practice while Educating the Public http://www.savvyhealthcarepr.com/healthcare-public-relations-blog/ Tue, 23 May 2017 21:59:59 +0000 http://www.savvyhealthcarepr.com/?p=583 A strong public relations outreach is the backbone of any effective medical marketing campaign.  The trouble is that the process can seem confusing and nebulous to many physicians.   The thought of actively marketing still baffles some in the medical field.  I’ve found that the best way for a physician to approach a PR campaign […]

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A strong public relations outreach is the backbone of any effective medical marketing campaign.  The trouble is that the process can seem confusing and nebulous to many physicians.   The thought of actively marketing still baffles some in the medical field.  I’ve found that the best way for a physician to approach a PR campaign is to view it not simply as a marketing outreach, but also as the most powerful and effective educational tool available.

In fact, a PR campaign is not just about marketing, it’s also about informing and educating.  The media is how most of the public learns about medical breakthroughs and health-oriented stories. 

Whether it be CNN, the New York Times, Time magazine, the Wall Street Journal, the Today Show, or your local newspaper, it is via the media that people learn about the latest medical approaches and treatments, the newest medical tests, or the most recent health-oriented breakthroughs.

Today, savvy hospitals and physicians view public relations as an integral component of not only their marketing strategy, but their educational outreach.  But it’s important to understand the process.  Effective PR is effective storytelling.  Effectively communicating with your audience is the bottom line.   It’s not enough to simply hire a public relations firm; it’s important to work with them, a change in attitude and outlook is required.  Many doctors are used to presenting scientific data to their peers. They are trained to think in terms of studies and statistics, but that’s not going to be effective when talking to the media. Both the public and media understand and respond more favorably to anecdotal stories.

It can be the kiss of death to communicate with the media using medical and scientific jargon.  That makes for a very insular, often misunderstood, form of communication. This not only applies to physicians and health professionals.  All business professionals can benefit from learning to speak the public’s language and honing their ability to communicate, but those in the medical field can perhaps benefit the most.  

An intelligent, effective media campaign educates and informs the media and the public. Used effectively, P.R. can usher in new concepts and perspectives, and shape the ideas of a community and a nation.  To reach that end, physicians need to view themselves as educators. After all, we live in the information age and no profession, field or practice can avoid its effects.

Professionals who understand the process and actively utilize the media not only grow their practices and build their patient-base, but also to inform and educate the public.

That is true success.

 

Copyright © Savvy Healthcare PR Firm | Healthcare Public Relations Blog | Anthony Mora 2017

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How PR Can Grow Your Medical Practice http://www.savvyhealthcarepr.com/pr-can-grow-medical-practice/ Tue, 28 Mar 2017 18:10:08 +0000 http://www.savvyhealthcarepr.com/?p=573 PR is the only form of marketing that offers you the validation, credibility and authority of being featured in the news and more than most professionals, physicians need to be aware of how they are perceived by the public.  A person’s health is his or her most asset, and to most there is nothing more […]

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PR is the only form of marketing that offers you the validation, credibility and authority of being featured in the news and more than most professionals, physicians need to be aware of how they are perceived by the public.  A person’s health is his or her most asset, and to most there is nothing more important than picking the right healthcare practitioner.  No one wants to put their health in the hands of someone they don’t trust.   Few patients chose a physician, healthcare provider, or a hospital, the same way they do a new Smartphone or a new set of tires.   Patients want to see someone they have confidence in, someone they feel is the best in the field.  In a nutshell, they want to go to someone they trust.  And that’s why a well-planned public relations campaign is so very important to building a medical practice.

Marketing a medical practice via a print ads, social media and TV commercial can be effective, but there are also some inherent possible midfields.  Physicians don’t want to be perceived as though they are actively “selling”; no prospective patient wants to be sold.  Patients want to choose and they want to choose someone who has credibility, someone they feel is knowledgeable and at the top of their field.  And that is precisely why a well-planned public relations campaign is so very important to building a medical practice. You’re not presented as an ad, or commercial, or social media post, you’re featured in the news. 

In over two decades working in the healthcare PR field, I’ve seen firsthand how important media coverage is to physicians and hospitals.  We’ve placed physicians and healthcare practitioners in a wide range of media outlets including Time, Newsweek, Oprah, the Today Show, the Wall Street journal, the New Your Times, the BBC and hundreds of other local and national media outlets.  Those placements have helped build practices and establish medical experts.

People turn to experts in time of need.  They look for those they can trust, and being featured in Time, USA Today, the Today Show, CNN or the Wall Street Journal, helps give the public that sense of trust.  In the medical field, it’s not the physician or medical center who can buy the biggest ad or run the most commercials who win; it’s those that can tell the most compelling and educational human-interest stories.  That’s how effective PR works and It’s that type of media coverage that helps physicians build their brands and grow their practices.

Copyright © Savvy Healthcare PR Firm / Anthony Mora 2017

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PR & the Growth of Complementary and Integrative Medicine http://www.savvyhealthcarepr.com/pr-growth-complementary-integrative-medicine/ Tue, 24 Jan 2017 23:51:51 +0000 http://www.savvyhealthcarepr.com/?p=566 There are a number of definitions of “integrative medicine.”   They all involve the melding of conventional or allopathic medicine and complementary approaches. Whereas the two approaches used to be diametrically opposed, and there are still battle lines that are drawn, the use of integrative approaches is spreading throughout the U.S. Many M.D.’s are incorporating […]

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There are a number of definitions of “integrative medicine.”   They all involve the melding of conventional or allopathic medicine and complementary approaches. Whereas the two approaches used to be diametrically opposed, and there are still battle lines that are drawn, the use of integrative approaches is spreading throughout the U.S.

Many M.D.’s are incorporating various forms of complementary medicine from acupuncture and bodywork, to nutritional supplements and meditation into their practices.  These physicians are well positioned form a PR perspective.  When it comes to healthcare practitioners, the media is much more apt to interview an M.D. and particularly one who incorporates new forms of treatment into his or her practice. 

Here is where a well-constructed, effective PR campaign is essential.  Such a campaign educates, instructs, informs, and whets the public’s appetite to know more. On the marketing end, it also stimulates a target audience to take action, whether that be making an appointment, purchasing a product, or to visiting a store. The bottom line comes down to offering a good compelling story that also educates and informs.

It’s of interest to note that the complementary health care market was one of the few arenas that was not hit hart during the great (for lack of a better term) recession of 2008. This was particularly true when it comes to nutritional supplements.  And this trend continues.  The aging Baby Boomer population is fueling the upturn as are the legions of health conscious consumers turn to supplements as an affordable and generally (at least from many consumer’s perspectives) a much less risky way to stay healthy compared to prescription drugs.

According to “Nutritional Supplements in the U.S., 4th Edition” by market research publisher Packaged Facts, it is estimated that “U.S. retail sales of nutritional supplements exceeded $9 billion in 2009, up 8% over 2008 sales. From 2005 to 2009, the market grew by a total of 26%, fueled by growing consumer awareness about health maintenance, in addition to pressure by the media and government to enforce product accountability.”

This shift has to do with an increasingly health conscious attitude, as well as the nutritional supplement industry’s efforts to focus on more science-based claims.  During the past few decades the industry has made huge strides towards building its credibility in the marketplace.  The effort has paid off Packaged Facts forecasts annual sales growth in nutritional supplements will gradually improve over the new few years and sales were said to exceed $13 billion in 2014, yielding a compound annual growth rate of 7%.

Most complementary medicine is generally outside of the insurance umbrella and therefore must be paid for out of pocket, but this is one area where Americans a willing to spend their dollars.   That said, for those companies involved in the nutritional supplement or complementary and alternative medicine fields, reaching the target market is of tremendous importance.   It is clear that the market is there and that these are consumers that are willing to pay money in order to help safeguard their health.  The important part from a business perspective is to define the target market, pinpoint how and where to reach them and speak to them in a language they understand.   A combination of public relations and social media outreach is generally the best approach since it reaches the market and offers the validation and legitimacy that comes with being featured in the media.

 

Copyright © Savvy Healthcare PR Firm / Anthony Mora 2017

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The Brave New World of Telemedicine & Videoconferencing http://www.savvyhealthcarepr.com/brave-new-world-telemedicine-videoconferencing/ Mon, 09 Jan 2017 23:45:38 +0000 http://www.savvyhealthcarepr.com/?p=562 By Moshe Lewis, M.D. and Anthony Mora  Telemedicine and videoconferencing via smartphones is rapidly changing the face of medicine. Now you can virtually see a doctor in real-time regarding medical questions. Not only does this save travel time, gas expense, parking and co-pays patients can schedule an appointment time for their convenience that is faster […]

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By Moshe Lewis, M.D. and Anthony Mora 

Telemedicine and videoconferencing via smartphones is rapidly changing the face of medicine. Now you can virtually see a doctor in real-time regarding medical questions. Not only does this save travel time, gas expense, parking and co-pays patients can schedule an appointment time for their convenience that is faster and more efficient. In many cities the cost of the co-pay alone will cover a telemedicine consultation.

As with all things good, there are common misconceptions to be wary of. Telemedicine is still in its infant stages. Providers are limited in their ability to provide notes off of work, controlled medications, monitoring for infants and pregnancy and the ability to diagnose cancer, complex diagnoses and subtle symptoms of what may be underlying anxiety.

However, the field is poised for rapid growth and consumers can expect digital monitoring for cardiac parameters, lab evaluation and diagnostic imaging soon to be part of the data a telemedicine physician has at their fingertips.

If you do offer telemedicine and videoconferencing in your practice, consider utilizing it in your marketing or PR outreach.  Since this is still a relatively new phenomenon in the medical world, both the media and the public are curious as to how it works, its best uses and what conditions it can benefit.  These are new medical approaches and the public is interested in the overall pros and cons of these types of patient doctor interactions. 

Consider positioning yourself as a physician who can explain the process.  You can be one who educates and informs the public and can establish yourself as a go to expert in the field.  Consider developing a media pitch or a press release that outlines the questions you can address. 

If you offer a visual aspect to the story (say one where a TV crew can shoot this type of interaction in process) you can offer a compelling TV segment.  This approach offers a segment that is educational and informative.  It also establishes you as an expert in your field ad garners media coverage for you and your practice.

The worlds of medicine and communication are rapidly changing.  Whereas it’s important to keep up with these changes for your practice and your patients, also remember that once you’re comfortable and have implemented these changes in your practice you are in a position to present yourself as an expert who can answer questions and walk the media through the process.  In this way, you simultaneously build your brand while educating and informing the public.

Copyright © Savvy Healthcare PR Firm / Anthony Mora 2017

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The Hidden Plus of Launching a PR Campaign http://www.savvyhealthcarepr.com/hidden-plus-launching-pr-campaign/ Wed, 07 Dec 2016 00:00:07 +0000 http://www.savvyhealthcarepr.com/?p=554 A physician-oriented PR and media relations campaign can help you achieve a number of objectives.  Your aim may be to bring in more patients, to build a new practice, to establish yourself as an expert in your field, or to focus on a new procedure, or to separate yourself from the competition.  All those objectives […]

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Success Diagnosis Concept with Stethoscope and dart. clipping path included.A physician-oriented PR and media relations campaign can help you achieve a number of objectives.  Your aim may be to bring in more patients, to build a new practice, to establish yourself as an expert in your field, or to focus on a new procedure, or to separate yourself from the competition.  All those objectives are sound and can be accomplished through an effective public relations outreach.  Every physician has his or her own needs and goals and it’s important to outline those goals in order to tailor your media campaign to achieve those specific aims.

We begin each campaign with an intake session where we review the physician’s need and objectives and set up a game plan tailored to meet those objective.  In the past we’ve placed physicians in a wide range of media outlets from local and regional media to such national outlets as Oprah, the Today Show, CNN, the Wall Street Journal, the New York Times, the Doctors and hundreds of other media outlets.  Each campaign has its own specific and approach. 

Whereas each campaign is designed to reach a physician’s target market, grow a medical practice, establish him or her as an expert and gain the credibility and validation which comes from being featured in the news, there is also a hidden plus.

Each campaign is also designed to educate, inform and benefit the public.  We’ve worked with a wide range of physicians including oncologists, cardiologists, pain management specialists, OBGYNs, and pulmonary specialists. 

Each physician has had unique patient stories to tell and each one has addressed issues that affect hundreds, thousand and sometimes millions of people.  By taking these stories to the media we in turn have been able to offer options and solutions for patients who were often unaware new approaches, treatments or modalities existed. 

As a physician, one of the most important aspects to keep in mind when launching a health or medical-oriented public relations campaign is how important the information you’re offering can be.  Through the media you are able to directly communicate with hundreds, thousands or millions of people.  Some may be directly dealing with the problem, symptoms or disease you’re addressing, others may know a friend or a family member who could use the information.  There will be treatments, approaches, and options you offer that may not be new within the medical community, but could be new to many patients.     The information you offer can often it can be a life changer.

Copyright © Savvy Healthcare PR Firm / Anthony Mora 2016

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Your PR Success is in Your Waiting Room http://www.savvyhealthcarepr.com/healthcare-pr-agency-blog-3/ Mon, 14 Nov 2016 21:30:46 +0000 http://www.savvyhealthcarepr.com/?p=550 When it comes to health and medical public relations, effective PR is effective storytelling. And seldom is a story more effective than one of overcoming an illness, symptom, or a trauma.

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When it comes to health and medical public relations, effective PR is effective storytelling.  And seldom is a story more effective than one of overcoming an illness, symptom, or a trauma.

It is the same with stories of patients whose lives’ have been changed or altered by a surgical procedure.  The media and the public (your prospective patients) love transformational stories.  Stories that show how a person’s life was changed for the better. 

These changes can be dramatic, such as a person being saved from a life threatening illness, or they can be subtler, such as a person who suffered with allergies now being allergy free.  They can be stories of patients successfully recovering from back surgery, or stories of patients who feel they now have a new lease on life after cosmetic surgery. 

The one constant in all of these is that they are stories the public can identify with.  They are stories that strike a chord.  Even if that viewer listener or reader doesn’t have that exact some problem, chances are good he or she know someone he does.  These are stories that are told though the patient’s journey, but you, the physician, are the hero of the tale. 

You are the expert.  You are the one who made the diagnosis.  You solved the problem and changed the patient’s life. And it is you who will be remembered.  You will be seen as the expert in the field and when other potential patients are looking for a physician to contact, yours will be the number they will call.

It’s important to keep this in mind when launching a PR campaign for you or your practice.  Too often physicians focus on studies statistics and contact the media using dry medical jargon.  Remember your patient’s stories tell your story. 

Your patient success are your successes. 

Yes, studies, statistics and the latest medical findings can all make for good media stories, but chances are your most valuable stories are in your office, in your waiting room in your patient rooms.

So, to go full circle, remember effective PR is effective storytelling. 

Chances are high that you have a wealth of stories that the media, and the public, would love to hear.

Copyright © Savvy Healthcare PR Firm / Anthony Mora 2016

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