With a savvy, well-targeted PR and marketing campaign, you can also reach out to prospective patients and help build your practice, grow your business and establish your brand in the medical marketplace.
A study from the Centers for Disease Control and Prevention (CDC) shows that allergies are increasing in the U.S.
Now 1 in 20 U.S. children have food allergies, which is a 50% increase from the late 1990s.
The increase in skin allergies is nearly 70% over that same period.
Allergies are the most chronic condition to affect kids in the U.S. But allergies know no age range. They affect people of all ages and the affects can be debilitating.
That’s why finding an effective allergist can be so important. Prospective patients are looking for a trusted expert to help them with their problems and symptoms.
By launching an effective public relations campaign for you and your practice, you establish yourself not only as an expert, but as an educator.
For example, for many allergy symptoms, there is a season. What someone reacts to in the fall will be different to pollen issues that come in spring.
Through articles (both off and online), media interview, and TV and radio appearances you can address those seasonal changes and present yourself as the trusted go-to person in your field.
Medicine, perhaps more than any other field relys on validation credibility and trust. By launching a public relations campaign for you and your practice you establish yourself as an expert in your field and gain the authority, validation and credibility that comes from being featured in magazine, newspapers, TV, and radio.
You become the news.
You become the story.
You become the trusted advisor that prospective patients will seek out.
In over two decades working in the health care PR field, I’ve seen first-hand how important media coverage is to physicians. We’ve placed physicians in a wide range of media outlets including Time, Newsweek, the Doctors, the Today Show, the Wall Street Journal, the New Your Times, the BBC and hundreds of other local and national media outlets. Those placements have helped build practices and establish medical experts.
People turn to experts in time of need. They look for those they can trust, and being featured as an expert in the media is the most impactful way to give the public that sense of trust in you, your practice and your medical expertise.
Copyright © Savvy Healthcare PR Firm | Marketing for Doctors Blog – Allergists