The term public relations is a large umbrella term that encompasses media relations, community relations, and overall communications. But to effectively develop a strong practice and effectively market it, there are a number of issues the physicians need to address. Along with full media relations campaigns, Anthony Mora Communications, Inc. also offers workshops, seminars, trainings that cover a wide range of topics and issues that physicians, medical centers and hospitals deal with on a daily basis. The focus is on communication and marketing training, preparation and education.

Anthony Mora, President and CEO of Mora Communications, Inc. focuses on the marketing and public relations aspects of the trainings and seminars and Moshe Lewis, M.D., provides the practice management side of the programs. Together they cover a number of marketing and communication-oriented topics that every physician, medical center or hospital needs to address in order to maximize their effectiveness and attract more patients as well as prepare for any PR or communication eventuality.

Topics include:

Strategic Team Training

Presentation Skills

Media Relations

Media Training

Effective Messaging

Reputation Management and Damage Control

Social Media Strategies

Developing Pitches and Story Angles That Work

Promoting Physician Practices

Developing a Targeted Media Outreach

Developing a Dynamic Community Outreach Program

Positioning Your Hospital or Medical Center as the go to center for the Media.

Optimizing inner staff communication

Optimizing patient/staff communication.

Analysis of current marketing and PR outreach

Effectively Melding Media Relations and Social Media.

Reputation Management

Damage Control

Social Media Strategies

A Google study reports that 77% of patients use online search before booking an appointment with a physician. These patients are looking for assurance that they are going to a reputable doctor. It’s their health they’re dealing with, which can be a scary proposition.

What those patients are looking for is assurance that they’re making the best choice when it comes to the healthcare of themselves and their families and finding information about a doctor online can offer some sense of comfort. In order for your ideal patients to find and chose you, you need to define your image and establish your brand. To accomplish this, you need to understand how to capitalize on your unique abilities to help make your practice grow and differentiate it from your competitors.